Many businesses across the globe use brochures as marketing materials. A brochure is an effective yet cheap way of showcasing your product or service to potential customers. Apart from that, a brochure proves that you are a professional company that is serious about business. Better yet, you can outline the details of your company in a brochure, saving you the time and hassle of sending personal letters to potential customers. However, it’s important to remember that a badly designed brochure can offset all the benefits stated above. Brochure printing is something that should not be taken lightly.
The first step to creating outstanding brochures for your company is hiring a high quality brochure printing company that is able to do custom brochure printing. Such a company will not only print high quality brochures, but will also give you the right advice on designing a unique and dazzling brochure. Here are other tips of a successful brochure.
Understand your market
Before you start spending time and money designing a brochure, make sure you understand your customers’ needs and wants. Why would they want to buy your product or service? What is that special thing that it can do for them? Or, which problem can it solve for them? If you are not sure of the answers to these questions, talk to your sales representatives. You may also go out in the field and talk to the customers in person. The information you gather should help you to decide what to include in the brochure printing.
Don’t tell stories, tell the benefits
The customers of today are more interested in the benefits they will get from buying a product or service and less interested with the company. Take an example of a smartphones. There are hundreds of companies manufacturing smatphones today and many of them have a good market share. This is because customers no longer focus on the name of the company, instead they focus on the extra benefits that phones offer.
Ensure your brochure is AIDA
- A – Attention. You brochure should draw the attention of your prospective customers to read.
- I – Interest. It should be interesting enough for your customers to read from the fist page to the last.
- D – Desire. The Brochure should raise the desire of your customers for the product or service.
- A – Action. Your brochure should get the customers to take an action to purchase now.
Make Use of Bullets Points
Keep in mind that your customers are pressed for time and they have many promotional materials fighting for their attention. They want to read through the brochure quickly. Make the message and language simple and clear when you start brochure printing. The best way to do this is by using bullet points that highlight on the benefits of your product or service.
Call for Action
If your brochure only talks about your product and its benefits, and does not call for action, it is simply a waste of time and effort. Your brochure must be able to get the customers to buy now. The quality of your brochure printing will prompt your customers to buy now so make sure you include free gifts for certain goods, discount that will only last for a specified period of time or buy now because the stocks are limited.